In case you missed it Starbucks claimed a TRIPLING of Profits and a DRAMATIC surge in customer satisfaction in recent weeks by using LEAN THINKING, but what exactly did they do?
According to this Lean Japanese Techniques story in The Wall Street Journal, they
- Saved between 20 and 33% of the processing time in making coffee, which meant customers get a faster service
- Used some of the time saved to engage with customers, driving customer satisfaction from 56 to 76%, in the branch cited.
- Re-engineered deliveries to the stores to cut down on the 40 or so trips some staff had to make back and forth with early morning deliveries
- Stopped making large batches of coffee grinds in the morning and now make batches every 8 minutes to keep the grinds fresh and the aroma wafting through the store
- Used 5S techniques of layout and colour coding to ensure everything is to hand.
Showing you don’t have to cut go out and just costs with Lean, you can use the freed up time to engage with customers and other techniques can be employed to ensure customers can get what they want.
About the Author;
Mark Greenhouse has been working on the application of Lean management in Legal and design led Manufacturing companies for the past 5 years. His own Lean journey started back in 1988 when he started study of Production Engineering. He’s applied lean in many organisation types, finance, call centres, banking, FMCG etc. Mark also provides lectures on operational management at Leeds University Business School.